Emophysisch

“Events have become an integral part of our everyday lives. They are professionally planned, designed with refined dramaturgy and convey a feeling of exclusivity. The term event stands for a specific field of tension between economic contexts of exploitation and popular dimensions of practice.” –Eventisierung der Stadt | Gabriela Muri, Daniel Späti, Philipp Klaus, Francis Müller (Hg.)
The workshop by Daniel Späti and Benjamin Burger raises questions about this development of eventisation. Somewhere between taking it to the extreme and critically reflect, the course developed a series of diverse events.
“Emophysisch” is a bar concept in a scenographic spacial installation. Stimulated various senses of the visitors, who immerse themselves in the experience—wandering through a labyrinth, listening to live sound performance while enjoying to let the alcohol take our mind away–taking them away into another world. Isn’t that what we expect from the event industry, distracting us from our worries and challenges to celebrate the spectacle.
Collaboration:
Rebecca Zesiger (ZHdK), Florian Zimmermann (ZHdK), Emanuel Micheau (MA Transdisciplinarity), Daniel Holler (BA Interction Design)
Course: “Erlebnisdesign”, Daniel Späti and Benjamin Burger, ZHdK

Drinks hung from the ceiling from watering cans; the contents were a surprise. With or without alcohol was the only remark.

The fabrics of the labyrinth inspired visual identity, developed for the communication of the event, printed on textile and posters, which were through the ZHdK.