From the exploration of smells to the development of a corporate identity for an ficitive perfume brand, the workshop “Parfume in dialogue” explored the world of scents, their historical background and phycological effects in lectures, workshops and excursions.
The project “One Moment” focuses on everyday smells and the stories or memories we associate with these smells. Like the smell of a conference room, childhood memories of plasticiser or the morning reading of the newspaper. Rather than following the main focus of perfumes to “smell better for others”, this brand focuses on intimate interaction with the scents.
The visual language was inspired by Erwin Wurm’s “one-minute sculptures” and staged photographically with the help of Charlotte Daniëlse.
Course: “Perfume in dialogue”, Patrik Ferrarelli, ZHdK